A/B Testing

Fresh

by Adapty

Server-side A/B testing for mobile paywalls with audience segmentation and revenue-based significance metricsMobile growth teams and indie developers who need to run controlled pricing and UX experiments on paywalls without engineering involvement per test cycleFree tier

Paywall experimentation system that lets teams test pricing, plan mix, trial length, copy, visuals, and full paywall variants against live traffic segments with statistical significance tracking — no new app release required.

Features

Cross-platform SDK (iOS, Android, Flutter, React Native, Unity, KMP, Capacitor)all plansReceipt validation and entitlement managementall plansNo-code Paywall Builderall plansAI paywall generator (prompt-to-paywall)all plansAI line-by-line paywall translationall plansRemote paywall configuration (no app release required)all plansIn-app web paywalls (in-app browser)all plansA/B testing for paywallspaid onlyAudience segmentation and targetingpaid onlyRolling (dynamic) audience segmentspaid onlyReal-time subscription analytics (MRR, churn, ARPU, LTV)all plansPaywall conversion charts (view-to-trial, view-to-paid)paid onlyCohort analysispaid onlyFunnel analysis (install to purchase)paid onlyLTV and revenue predictions (ML-based)paid onlyBilling recovery metrics (grace period, billing issue conversion)paid onlyWebhooks for subscription eventspaid onlyThird-party attribution integrations (AppsFlyer, Amplitude, Firebase, Meta, Adjust)paid onlyStripe and Paddle web payment supportall plansRefund Saver (automated Apple refund dispute response)paid onlyGrowth Autopilot (AI-guided A/B test backlog with competitor benchmarking)paid onlyApple Ads Manager (keyword ROAS, automations, market intelligence)paid onlyAdapty UA attribution (cross-channel tracking links and ROAS)paid onlyDeveloper CLI for terminal-based account configurationpaid onlyOnboarding flow builder with version control and rollbackpaid onlySOC 2 Type II certificationall plansGDPR complianceall plansCSV and S3/GCS raw data exportpaid onlyLLM-assisted SDK integration guidesall plansMulti-team member accesspaid only

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