Unified Communications

8x8 is a cloud-based platform combining UCaaS, CCaaS, and CPaaS into one unified system, deployed and administered via a web-based Admin Console. Practitioners configure IVR/call flows, manage ring groups, set up omnichannel contact center routing (voice, email, chat, SMS, WhatsApp, social), and integrate with CRMs like Salesforce and Zendesk. Day-to-day users are contact center agents and supervisors, IT/telecom admins at mid-market and enterprise companies, and developers consuming communication APIs. The platform has a steep configuration learning curve and pricing is entirely quote-based — no public rates since late 2023.