Acoustic

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Marketing Automationmarketing_automationacoustic.com

Acoustic is a B2C-focused marketing automation and customer engagement platform spun out of IBM's Watson Marketing division in 2019. Its flagship product, Acoustic Connect, combines cross-channel campaign execution (email, SMS, WhatsApp, mobile push) with embedded real-time behavioral analytics and AI-driven intent signals, targeting mid-market and enterprise retail, travel, and financial services brands. Day-to-day users are marketing operations teams and email/CRM practitioners who manage high-volume lifecycle campaigns and need segmentation, journey orchestration, and analytics in a single platform without heavy IT dependency.

Products

  • Acoustic Connectactive

    AI-enabled B2C lifecycle marketing platform that unifies omnichannel campaign execution (email, SMS, WhatsApp, mobile push) with embedded real-time behavioral intent signals, audience segmentation, journey orchestration, and analytics in a single environment.

  • Acoustic Campaignactive

    Legacy multichannel campaign automation platform (formerly IBM Watson Campaign Automation / Silverpop) for email, SMS, MMS, mobile push, and WhatsApp with segmentation, journey orchestration, and reporting.

  • Acoustic Experience Analytics (Tealeaf)active

    AI-powered digital behavioral analytics tool that captures full web and mobile session replays, detects user struggle and anomalies, and surfaces heatmaps and funnel analysis to optimize digital experiences.

  • Acoustic Exchangeactive

    Event-based integration middleware that operates on a publish-subscribe model to route behavioral data between Acoustic products and external systems without custom development.

  • Acoustic Contentactive

    Headless CMS and DAM platform for storing, managing, and delivering web content and digital assets (images, video, documents) via APIs and an integrated CDN across channels.

Features

Journey Orchestration (drag-and-drop canvas)paid onlyAI Content Generation (subject lines, body copy, CTAs)paid onlyAI Send Time Optimizationpaid onlyAI Predictive Intent Scoringpaid onlyReal-Time Behavioral Signals (browse, cart, purchase)paid onlyAudience Health Dashboardpaid onlyChannel Performance Dashboards (email, SMS, WhatsApp, push)paid onlyDynamic Segmentation (behavioral + static attributes)paid onlySalesforce CRM Integration (bi-directional with ingress filtering)paid onlyShopify / WooCommerce / BigCommerce Native Integrationpaid onlyAmazon S3 Data Syncpaid onlySession Replay (full traffic capture)enterprise onlyStruggle Analytics and Anomaly Detection (Tealeaf)enterprise onlyGDPR Data Masking and Consent Managementpaid onlyConversational Analytics (AI natural language queries on audience/behavioral data)paid onlyReusable Personalization Variablespaid onlyDynamic / Real-Time / External Content in Email Composerpaid onlyMobile Push SDK (iOS / Android / React Native / Cordova)paid onlyBot Detection and Filtration in Reportingpaid only