Act-On Software

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Marketing Automationmarketing_automationact-on.com

Act-On is a standalone B2B marketing automation platform used primarily by mid-market marketing teams to run email campaigns, automate multi-stage nurture journeys, score and segment leads, and sync engagement data bidirectionally with CRMs like Salesforce, Microsoft Dynamics, SugarCRM, and NetSuite. It is priced on active contacts per month rather than total database size, making it attractive to teams with large dormant lists. Day-to-day operators are marketing managers and marketing ops practitioners who build automated programs, manage landing pages and forms, and maintain CRM integrations without heavy IT involvement.

Products

  • Act-On Marketing Automation Platformactive

    Core platform for building automated multi-channel marketing programs including email, SMS, landing pages, forms, and lead scoring with CRM sync.

  • Act-On Analyticsactive

    Advanced reporting and BI-ready analytics layer with AI-powered natural language querying, True Open bot-filtering, and exportable liveboards.

  • Act-On Audience Centeractive

    Centralized contact and segmentation management hub with AI-assisted segmentation and dynamic list building.

  • InSite Web Agentactive

    AI-powered website agent that personalizes responses to visitors and captures intent signals from known contacts browsing the site.

  • Act-On Data Bridgeactive

    Custom data API connector that enables Act-On to send and receive data from any API- or webhook-enabled external system beyond standard CRM integrations.

  • Act-On Landing Page Composeractive

    Drag-and-drop landing page builder with template catalog, gated content URL support, and map content blocks.

Features

Automated Journey Builderall plansEmail Composer (Drag-and-Drop)all plansBehavioral Lead Scoringall plansPredictive Lead Scoring (AI)paid onlyAdaptive Send (AI send-time optimization)paid onlyAI Create (marketing copy generation)paid onlySubject Line Optimizerpaid onlyAgentic Data Analysis (natural language analytics queries)paid onlyTrue Open Bot Filteringall plansCRM Native Integration (Salesforce, Dynamics, NetSuite, SugarCRM, Zendesk)enterprise onlyData Bridge (custom API/webhook connector)paid onlyiPaaS Integration (Zapier, Integrately)all plansAccount-Based Marketing (ABM)enterprise onlyData Studio (BI export and reporting)enterprise onlyWebsite Visitor Trackingall plansSMS Marketing (native)paid onlySocial Media Publishing and Prospectingall plansDynamic Content and Personalization Tagsall plansA/B Testingall plansMulti-Factor Authentication (MFA)all plansProgressive Profiling (adaptive forms)all plansWebinar Integration (Zoom, GoToMeeting, Webex)all plansAttribution Reporting and Funnel Velocityenterprise only