ActionIQ

Fresh74% complete
Customer Data Platform (CDP)customer_data_platformactioniq.com

ActionIQ is an enterprise-grade composable Customer Data Platform (CDP) built for Fortune 500 and large-enterprise marketing and data engineering teams. It enables no-code audience segmentation, journey orchestration, and real-time activation by layering directly on top of existing data warehouses (Snowflake, Databricks, Redshift, Teradata) via its HybridCompute zero-copy architecture — eliminating the need to migrate data into a proprietary store. Acquired by Uniphore in December 2024 and now branded 'CDP Agent' within Uniphore's portfolio; note that the platform has no native messaging delivery (email/SMS/push) and relies entirely on downstream activation tools.

Products

  • CX Hub – Customer Data Platform (CDP)active

    Core data unification layer that ingests first-party customer data from any source, resolves identities, and builds a Customer 360 profile — deployable as fully managed, hybrid (HybridCompute), or warehouse-native (zero-copy) architectures on Snowflake, Databricks, Redshift, or Teradata.

  • CX Hub – Identityactive

    ML-powered identity resolution product (offered in three tiers: IdentityPlus, Identity Connect, Identity Edge) that stitches anonymous and known customer records across sources into unified profiles in real time.

  • CX Hub – Audience Centeractive

    No-code visual audience builder that lets marketing teams create, size, overlap-analyze, and activate hyper-segmented audiences against the full customer profile without SQL or engineering support.

  • CX Hub – Journey Managementactive

    Drag-and-drop multi-channel journey orchestration engine that sequences audiences across owned and paid channels with branching, holdout groups, A/B testing, and cross-channel analytics.

  • CX Hub – Real-Time CX (RTCX)active

    Event-streaming layer that triggers personalized experiences in subseconds based on live customer signals (e.g., abandoned cart, page view, registration) matched against the full historical Customer 360 profile.

  • CXAI (CDP Agent)beta

    Post-acquisition AI capability layer under Uniphore branding that repositions ActionIQ's CDP as the data foundation for AI agents, adding predictive models, generative AI prompt-based audience building, and agentic CX automation — currently partially delayed per G2 reviewers.

Features

HybridCompute Zero-Copy Architectureenterprise onlyNo-Code Visual Audience Builderenterprise onlyDrag-and-Drop Journey Orchestrationenterprise onlyReal-Time Event Streaming & Trigger Activationenterprise onlyML-Powered Identity Resolution (IdentityPlus / Identity Connect / Identity Edge)enterprise onlyLookalike Modeling & Predictive Audiencesenterprise onlyGenerative AI / Prompt-Based Audience Creationenterprise onlyAudience Overlap Analysisenterprise onlyHoldout Groups & A/B Lift Measuremententerprise onlyCustomer 360 Profile Dashboardenterprise onlyRole-Based Access Controls & Field-Level Permissionsenterprise onlyHIPAA / CCPA / GDPR Compliance Supportenterprise onlySOC 2 Type 2 Certificationenterprise onlyAudit Trails & Data Governance Controlsenterprise onlySnowflake / Databricks / Redshift / Teradata Native Connectorsenterprise only100+ Pre-Built Downstream Activation Connectorsenterprise onlyAWS Marketplace Availabilityenterprise onlyAnomaly Alerting & Variance Thresholdsenterprise onlyCross-Channel Journey Analyticsenterprise onlyFirst- and Third-Party ID Graph Stitchingenterprise only