ActiveCampaign

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Marketing Automationmarketing_automationactivecampaign.com

ActiveCampaign is a marketing automation and email platform used primarily by SMB and mid-market marketing teams to build multi-step behavioral automations, manage contact lists, and run email/SMS/WhatsApp campaigns from a single interface. It sits at the intersection of ESP and lightweight CRM, with the core automation builder being its primary differentiator — though full CRM functionality (pipelines, deal management, lead scoring) requires paid add-ons on top of base plans. In 2025 the platform launched Active Intelligence, a suite of AI agents accessible via a conversational workspace that can generate automations, campaign copy, and insights from natural-language prompts.

Products

  • Email Marketing & Automationactive

    Visual automation builder and email campaign tool supporting newsletters, drip sequences, behavioral triggers, A/B testing, segmentation, and multi-step workflows across Starter, Plus, Pro, and Enterprise tiers.

  • Active Intelligenceactive

    System-wide AI engine composed of specialized agents that generate automations, campaign emails, audience segments, and performance insights from natural-language prompts within a conversational workspace.

  • Postmarkactive

    High-deliverability transactional email delivery service (acquired 2022) operating as a standalone product and integrable with ActiveCampaign automations via CX App.

  • WhatsApp Messagingactive

    Native WhatsApp automation and campaign tool (launched July 2025 via Hilos acquisition) with Core, Advanced, and Premium plans billed per WhatsApp contact, supporting chatbots, broadcasts, and a team inbox.

  • Enhanced CRM Add-ons (Pipelines & Sales Engagement)active

    Paid add-on packages layered onto base email plans that unlock sales pipelines, deal records, lead scoring, account management, and AI-powered win probability and sentiment analysis.

  • SMS Marketing (Add-on)active

    SMS and MMS campaign and automation add-on with dedicated number registration, AI-generated message copy, and a two-way conversational SMS inbox — not included in any base plan.

Features

Visual Automation Builderall plansAutomation Steps per Flow (limited to 5 on Starter)paid onlyPredictive Sending (AI-optimized send time)paid onlyActive Intelligence Conversational Workspaceall plansActive Intelligence: Insights (campaign analytics via natural language)paid onlyAI Personalization Agent (Beta)paid onlyAI Brand Kitpaid onlyAdvanced Segmentationpaid onlyNatural Language Segment Builder (Segments Agent)paid onlyLanding Pagespaid onlyConditional Content in Emailspaid onlyA/B Testing (campaigns)paid onlyA/B Testing (automations)enterprise onlyRevenue Reporting / Attributionpaid onlyCustom Reporting (Add-on)paid onlySite & Event Trackingall plansEcommerce Integrations (Shopify, WooCommerce, BigCommerce)paid onlySalesforce Integrationenterprise onlyLinkedIn Matched Audiences Syncpaid only1,000+ Native Integrationsall plansDrag-and-Drop Email Designerall plansMulti-user Access (3 users on Pro, 5 on Enterprise)paid onlyDMARC Digestspaid onlyCustom Objectsenterprise onlyDedicated IP Addressenterprise onlyMCP Server (AI assistant integration)paid onlyFree Migration & Onboardingall plansAI Behavior Customization (brand voice config)paid only