Hotjar

Fresh82% complete
Behavioral Analyticsbehavioral_analyticshotjar.com

Hotjar is a behavioral analytics platform combining heatmaps, session replay, conversion funnels, on-site surveys, and unmoderated user tests — the standard first tool for product and UX teams who need qualitative context alongside traditional analytics. The free tier covers 200k sessions/month with unlimited seats. As of July 2025, Hotjar is fully merged into Contentsquare; pricing is actively being restructured into separate Experience Analytics, Voice of Customer, and Product Analytics billing lines.

Products

  • Heatmapsactive

    Aggregates click, scroll, cursor movement, and engagement zone data into visual overlays for any page, including rage click maps that link directly into session replays.

  • Session Replayactive

    Records individual user sessions as DOM-based video-like replays of cursor movement, clicks, scrolls, and errors, with AI one-click summaries that highlight key moments.

  • Funnelsactive

    Visualizes step-by-step drop-off rates across user conversion paths with device and segment comparisons, linking funnel steps directly to session replays.

  • Surveysactive

    Deploys on-page or link-based questionnaires using 40+ templates with an AI survey generator and automated open-ended response analysis.

  • User Testsactive

    Runs unmoderated remote usability tests on live websites or prototypes, collecting recorded sessions and spoken feedback from recruited participants.

  • Sense AIactive

    AI assistant that summarizes session replays, survey responses, and funnel data into plain-language insights and automatically surfaces blockers.

Features

Click, scroll, and move heatmapsall plansEngagement zone heatmapsall plansRage click detection and mapsall plansSession recordings with error detectionall plansAI one-click session replay summariespaid onlySense AI insights assistantpaid onlyAI survey generatorpaid onlyConversion funnel analysispaid onlyOn-site and link surveys (40+ templates)all plansUnmoderated user testspaid onlyGDPR and CCPA compliance toolingall plansUnlimited team seatsall plansIntegrations (Google Analytics, HubSpot, Jira, Mixpanel, Optimizely, Kameleoon)all plansAdvanced filtering and segmentationpaid onlyTrends and dashboardspaid onlyEvents-based heatmap and recording targetingpaid only