HubSpot, Inc.

Fresh91% complete
CRM & Customer Platformcrmhubspot.com

HubSpot is a cloud-based customer platform built around a unified Smart CRM, offering modular hubs for marketing automation, sales pipeline management, customer service, content management, data operations, and B2B commerce. Practitioners deploy it as individual hubs or bundled platform packages, using seat-based licensing with a free tier that scales through Starter, Professional, and Enterprise tiers. Day-to-day users include marketing ops, RevOps, SDR/AE teams, and CS/support agents at SMB through mid-market companies, with the platform's Breeze AI layer — agents, assistants, and 100+ embedded tools — increasingly central to automation and workflow execution.

Products

  • Marketing Hubactive

    Marketing automation platform covering email campaigns, lead capture, ad management, social publishing, A/B testing, multi-step workflows, SEO, and campaign attribution reporting — tiered from basic lead capture to full multi-touch revenue attribution at Enterprise.

  • Sales Hubactive

    CRM-native sales engagement tooling including pipeline management, email sequences, meeting scheduling, call logging, deal forecasting, playbooks, and CPQ quoting, with AI-powered prospecting and deal-risk detection at higher tiers.

  • Service Hubactive

    Help desk and customer support platform with ticketing, knowledge base, customer portal, SLA management, NPS/CSAT/CES surveys, and AI-powered Breeze Customer Agent for autonomous ticket resolution.

  • Content Hubactive

    AI-powered content management and publishing platform combining CMS website building, blogging, landing pages, video/podcast hosting, smart content personalization, and SEO tooling — formerly CMS Hub.

  • Data Hubactive

    Data integration, quality, and activation hub — replaces Operations Hub — offering programmable automation, bi-directional data sync with 1,000+ apps, deduplication, calculated properties, data quality automation, and connections to external data warehouses via Data Studio.

  • Commerce Hubactive

    B2B commerce suite for quotes, invoices, payment links, subscription management, and revenue reporting — built into the CRM so reps create and send payment-enabled quotes without leaving the platform.

  • Breeze AIactive

    HubSpot's umbrella AI layer — comprising Breeze Assistant (conversational CRM-aware chat), Breeze Agents (autonomous multi-step agents including Prospecting, Customer, Content, Data, and Social agents), Breeze Intelligence (buyer intent, data enrichment), and Breeze Studio (no-code agent builder) — embedded across all hubs.

  • Smart CRMactive

    The foundational contact, company, deal, and ticket database shared across all HubSpot hubs, providing a single record for every customer interaction, with custom objects, flexible views, and AI-surfaced insights.

Features

Workflow Automationpaid onlyEmail Marketing & Sequencesall plansBreeze Assistant (AI Chat)all plansBreeze Agents (Prospecting, Customer, Data, Content)paid onlyBreeze Intelligence (Buyer Intent + Enrichment)paid onlyBreeze Studio (No-Code Agent Builder)paid onlyCustom Reporting & Dashboardspaid onlyMulti-Touch Revenue Attributionenterprise onlyCustomer Journey Analyticsenterprise onlyA/B Testing (Email & Pages)paid onlyApp Marketplace (1,000+ integrations)all plansData Sync (bi-directional, custom fields)paid onlyWebhooks & Programmable Automationpaid onlyREST API (date-based versioning, 2026-03+)all plansCustom Objectsenterprise onlyCalculated Propertiespaid onlySandbox Environmentsenterprise onlySSO / SAMLenterprise onlyField-Level Permissionsenterprise onlySLA Managementpaid onlyGDPR / Data Privacy Toolsall plansShared Inbox & Conversationsall plansTeams & Permission Setspaid onlyHubSpot Credits (AI usage metering)paid onlyView-Only Seats (unlimited, free)all plans