Klaviyo

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Email Marketing & Marketing Automationemail_marketing_automationklaviyo.com

Klaviyo is a B2C CRM and marketing automation platform purpose-built for ecommerce, used day-to-day by email/SMS marketers, retention specialists, and ecommerce operators at DTC brands. It centralizes customer profile data from Shopify, WooCommerce, and other platforms into a unified CDP, then executes personalized campaigns and automated flows across email, SMS, RCS, WhatsApp, and mobile push. Its predictive analytics engine (CLV, churn risk, next-order date) and real-time segmentation are its strongest practitioner differentiators; billing is profile-count-based and can grow expensive as lists scale.

Products

  • Klaviyo Email Marketingactive

    Drag-and-drop email campaign builder and automation flow engine for sending triggered and broadcast email campaigns tied to real-time ecommerce event data.

  • Klaviyo SMS / Mobile Messagingactive

    Native SMS, MMS, RCS, and WhatsApp marketing channels integrated directly into the same flows and segmentation engine as email.

  • Klaviyo Data Platform (KDP) / Advanced KDPactive

    Customer data platform layer that unifies behavioral, transactional, and engagement data across integrations, enabling advanced data management, custom metric mapping, and data sync to external systems.

  • Klaviyo Reviewsactive

    Automated post-purchase review request engine that collects and displays product reviews on Shopify and WooCommerce stores via email and SMS flows.

  • Customer Agentactive

    AI-powered 24/7 customer service agent that resolves shopper inquiries autonomously via SMS, web chat, and email using purchase history and product catalog context.

  • Klaviyo Helpdeskactive

    Unified support inbox that routes and manages inbound customer tickets across email, chat, SMS, WhatsApp, and Instagram DMs with full customer profile context visible to agents.

  • Customer Hubactive

    Personalized on-site customer account portal combining order history, loyalty status, subscriptions, product recommendations, wishlists, and self-service returns in one embedded surface.

  • Klaviyo Marketing Analyticsactive

    Advanced reporting add-on providing custom CLV modeling, flexible cross-channel report builder, and benchmark comparisons across campaigns, flows, and products.

Features

Visual Flow Builder (Flows AI)all plansReal-Time Behavioral Segmentationall plansPredictive CLV, Churn Risk & Next-Order Dateall plansSegments AI (natural language segment builder)paid onlySmart Send Time / Personalized Send Time (reinforcement learning)paid onlyAI Image Generation & Image Remixpaid onlyMarketing Agent (campaign generation from prompts)paid onlyMCP Server (connect Claude, Cursor, and other AI tools to Klaviyo data)paid only350+ Native Integrations (Shopify, WooCommerce, Meta, Google, TikTok, etc.)all plansSign-Up Forms (pop-ups, fly-outs, embedded, multi-step)all plansA/B & Multivariate Testingall plansCampaign & Flow Attribution Reportingall plansCustom Report Builder (Marketing Analytics add-on)paid onlyPeer Benchmarkingpaid onlySMS Quiet Hours & State-Level Compliance Guardrailsall plansCustom User Roles & Portfolio Access Controlspaid onlyAd Audience Sync (Meta, Google, TikTok lookalike & suppression)all plansRFM Analysispaid onlyCanva Integration (send templates directly to Klaviyo library)paid onlyWhatsApp Marketing & Automationspaid onlyMobile Push Notificationspaid onlyRCS Messaging (carousels, rich media)paid onlyAuto-Downgrade / Flexible Billingpaid only