Intuit Mailchimp

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Email Marketingemail_marketingmailchimp.com

Mailchimp is an email and SMS marketing automation platform primarily used by small and mid-market businesses, in-house marketers, and agencies to build, schedule, and analyze campaigns across email, SMS, landing pages, and basic website/ecommerce storefronts. Practitioners use it for audience segmentation, multi-step automation flows (formerly Customer Journey Builder, now Marketing Automation Flows), A/B testing, and ecommerce integrations with Shopify, WooCommerce, and others. Since its 2021 acquisition by Intuit, it has been integrating AI-generated content tools, predictive analytics, and a transactional email/SMS API (formerly Mandrill) into a unified platform — though its contact-based pricing model and aggressive free-tier reductions since 2022 are common pain points for practitioners managing growing lists.

Products

  • Mailchimp Email Marketingactive

    Drag-and-drop and HTML email campaign builder with audience segmentation, A/B/multivariate testing, send-time optimization, and campaign performance analytics including click maps and revenue attribution.

  • Marketing Automation Flowsactive

    Visual multi-step automation builder (rebranded from Customer Journey Builder in June 2025) for building event-triggered, branching email and SMS sequences based on behavioral, ecommerce, and demographic signals.

  • Mailchimp SMS Marketingactive

    Promotional and transactional SMS campaign tool available as a credits-based add-on to paid plans, supporting opt-in list building, segmented blasts, SMS automations, A/B testing, and MMS for US/Canada.

  • Mailchimp Transactional (formerly Mandrill)active

    Developer-facing SMTP/API delivery service for event-triggered 1:1 transactional emails and SMS (order confirmations, password resets, shipping alerts) with template management accessible to marketers via an in-app editor.

  • Mailchimp Websites & Landing Pagesactive

    No-code website builder and unlimited landing page tool with drag-and-drop editor, SEO settings, custom domain support, ecommerce storefront capability, and native integration with Mailchimp audiences for list growth.

  • Intuit Assist for Mailchimpactive

    AI-powered assistant embedded in the platform that generates email subject lines, body copy, SMS content, and campaign recommendations using generative AI; also includes predictive analytics for customer lifetime value and churn risk.

Features

Drag-and-Drop Email Builder (New Builder)all plansPre-built Email Templatesall plansAudience Segmentationall plansMarketing Automation Flows (multi-step)paid onlyA/B Testing (Email)paid onlyA/B Testing (SMS)paid onlySend-Time Optimizationpaid onlyIntuit Assist AI Content Generationpaid onlyChatGPT Integration for Campaign Creationpaid onlyPredictive Analytics (CLV, Churn Risk)paid onlySMS Marketing (Credits Add-on)paid onlyTransactional Email API (Mandrill/Mailchimp Transactional)paid onlyShopify Integration (Enhanced)paid onlySite Tracking Pixelpaid onlyOmnichannel Marketing Dashboardpaid onlyRevenue Attribution Reportingpaid onlyCustom Reports (incl. SMS metrics)paid onlyLanding Pages (Unlimited)all plansWebsite Builderall plansPopup Forms / Back-in-Stock Notificationspaid onlySocial Media Lead Gen Integrations (Meta, TikTok, Snapchat, Google)paid onlyReview Platform Integrations (Yotpo, Judge.me)paid onlyDKIM / DMARC / SPF Authenticationall plansMulti-User Roles and Permissionspaid onlyPriority Support + Personalized Onboardingenterprise onlyPay-As-You-Go Email Creditsall plansBot Filtering (Click Fraud Protection)paid only