Mixpanel
Fresh85% completeMixpanel is an event-based product analytics platform that lets product, data, and marketing teams instrument web and mobile apps to track user behavior, build funnels, analyze retention, and explore cohorts without writing SQL. Every raw event is stored and queryable ad hoc across arbitrary property combinations; Enterprise plans extend the platform with feature flags, A/B experimentation, session replay with heatmaps, and warehouse sync from Snowflake, BigQuery, and Redshift. Pricing is event-volume-based rather than per-seat, making cost scale with usage rather than team size.
Products
- Product Analyticsactive
Event-stream analytics engine with funnels, retention curves, user paths, segmentation, and behavioral cohorts for web, mobile (iOS/Android/React Native), and server-side instrumentation.
- Session Replayactive
Records user sessions across web and mobile with heatmaps and AI-powered summaries; replays are filterable by any Mixpanel event, property, or cohort and can stitch server-side events.
- Feature Flagsactive
Server-side feature flag management with percentage rollouts and real-time event-based targeting, integrated with Mixpanel analytics for measuring flag impact.
- Experimentsactive
A/B and multivariate testing platform (Experimentation 2.0) backed by Mixpanel's analytics engine for statistical analysis of experiment impact on product metrics.
- Warehouse Connectorsactive
Bidirectional sync between Mixpanel and cloud data warehouses (Snowflake, BigQuery, Redshift) to import enriched backend data for analysis alongside product events.