Semrush

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SEO & Digital Marketing Suiteseo_platformsemrush.com

Semrush is a modular digital marketing intelligence platform built around a proprietary database of 20+ billion keywords, 43 trillion backlinks, and—since 2025—261+ million tracked LLM prompts. Practitioners use it daily for keyword research, SERP rank tracking, technical site audits, competitive backlink analysis, and AI visibility monitoring across ChatGPT, Perplexity, and Google AI Overviews. The platform spans SEO, content, social, PPC, local, and PR via independently purchasable toolkits or the all-in-one Semrush One bundle.

Products

  • SEO Toolkitactive

    Core SEO data platform covering keyword research, SERP rank tracking, technical site audit, backlink analysis, and head-to-head competitor domain comparison across 190+ countries.

  • AI Visibility Toolkitactive

    Tracks brand and keyword presence across AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, and Gemini, with sentiment and citation source analysis.

  • Content Marketing Toolkitactive

    Generates SEO content briefs, provides AI-assisted writing with real-time optimization scoring, and audits existing content for freshness and SERP opportunity.

  • Social Media Toolkitactive

    Multi-platform content scheduler and analytics tool covering major social networks, with competitor tracking and influencer discovery.

  • Advertising Toolkitactive

    PPC competitive intelligence and campaign planning tool, including AI-powered ad copy generation and AdClarity display/video ad monitoring.

  • Traffic & Market Toolkitactive

    Estimates website traffic and benchmarks competitor market share across 190+ countries, with audience demographic overlays.

  • Local Toolkitactive

    Manages local SEO presence including rank tracking in local SERPs, Google Business Profile syncing, and review aggregation, priced per location.

  • AI PR Toolkitactive

    PR outreach and media monitoring tool with journalist database search, press release drafting assistance, and coverage tracking.

  • App Centeractive

    Marketplace of ~90 first- and third-party apps extending the core platform with vertical-specific tools, including YouTube Gap Analyzer and LLM Gap Analyzer.

Features

Keyword Researchall plansPosition Tracking (SERP rank monitoring)all plansSite Audit (technical SEO crawler)all plansBacklink Analytics & Auditall plansCompetitor Domain Analysisall plansAI Overview / AI Search Tracking (GEO)paid onlyAI Writing Assistant & Content Templatepaid onlyHistorical SERP Datapaid onlyShare of Voice Trackingenterprise onlyAPI Accessenterprise onlyLooker Studio Integrationpaid onlyMCP Connector (Perplexity)paid onlyMulti-user / Team Seatspaid onlyWhite-label Reporting (My Reports Suite)paid onlySocial Media Scheduling & Analyticspaid onlyPPC Ad Copy & Keyword Intelligencepaid onlyLocal Rank Tracking & GBP Managementpaid onlyReddit & Negative Sentiment Analysis (AI Search)paid only