Webflow

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Website Builderwebsite_builderwebflow.com

Webflow is a visual web development platform where designers and marketers build production-ready websites without writing code, outputting clean semantic HTML/CSS that developers can extend. It bundles a pixel-precise WYSIWYG designer, a hybrid headless CMS, CDN hosting (Fastly), ecommerce, and an expanding suite of agentic marketing tools (AEO, Optimize, Analyze) under one workspace. Teams use it to reduce developer dependency on marketing site changes while retaining code-level control when needed.

Products

Webflow Designeractive
A browser-based WYSIWYG canvas for building responsive websites visually, generating clean semantic HTML/CSS/JS with no abstraction layer between design and production output.
Webflow CMSactive
A hybrid CMS that supports both visual in-context editing and headless delivery via REST APIs, with structured collection schemas and real-time collaboration.
Webflow Hostingactive
Managed CDN hosting on Fastly for Webflow-built sites, handling SSL, global edge delivery, and publishing workflows.
Webflow Ecommerceactive
Native ecommerce layer for building fully custom storefronts visually, with product management, checkout, and order workflows built into the Designer.
Webflow Optimizeactive
A/B testing and personalization add-on for Webflow sites, enabling marketers to run experiments and deliver variant content without developer involvement.
Webflow Analyzeactive
Built-in site analytics add-on providing session and traffic data natively within Webflow without third-party script dependencies.
Webflow Localizationactive
Native multilingual tooling for translating Webflow sites into multiple locales with locale-specific content overrides and URL structures.
Webflow AEOactive
Answer Engine Optimization tooling that measures a brand's visibility in AI-generated answers (LLM/AI search) and provides agent-driven recommendations to improve it.
Webflow Cloudactive
App hosting layer within Webflow that allows one-click deployment of web apps from a GitHub repository, decoupled from the traditional site-building workflow.
Webflow Logicdeprecated
No-code workflow automation tool that was integrated into the Webflow platform for form handling and conditional logic.

Features

Visual Designer (WYSIWYG Canvas)all plansCMS Collections & Dynamic Pagespaid onlyHeadless CMS REST APIpaid onlyAI Content Generationall plansMCP Server Integrationall plansReal-Time Collaboration & Commentingpaid onlyPublishing Workflows & Page Branchingenterprise onlyRole-Based Access Controlpaid onlySite Activity Log (with AI/MCP attribution)paid onlyCustom Code & Code Exportpaid onlySite Searchpaid onlyA/B Testing (Optimize add-on)paid onlyFirst-Party Analytics (Analyze add-on)paid onlyLocalization / Multi-languageenterprise onlyAEO Agents (AI Answer Engine Optimization)enterprise onlyEcommerce (Products, Checkout, Orders)paid onlyGitHub Login & Repository Connectionsall plansPassword Protectionpaid onlySingle-Page Publishingenterprise onlyWebflow Cloud App Deploymentpaid only