Experience Cloud (CX Enterprise)

Fresh

by Adobe Inc.

Integrated suite of web analytics, A/B testing, marketing automation, CMS/DAM, and omnichannel campaign management with an AI agent layerEnterprise marketing, digital experience, and ops teams at large brands managing omnichannel campaigns, personalization at scale, and complex content supply chainsFree tier

Enterprise marketing technology platform comprising Adobe Analytics, Adobe Target, Adobe Campaign, Marketo Engage, and Adobe Experience Manager, rebranded in 2026 as CX Enterprise with AI agent orchestration as the central architecture.

Features

Generative Fill & Expand (Photoshop)paid onlyFirefly Text-to-Imageall plansFirefly Text-to-Videopaid onlyAI Assistant for PDF (Acrobat)paid onlyOn-device AI Remove Tool (Photoshop)paid onlyGenerative Credits Systemall plansFirefly Partner Model Hub (Google, OpenAI, Runway, Luma, ElevenLabs)paid onlyFirefly APIpaid onlyCreative Cloud Libraries (shared assets across apps)paid onlyPDF Spaces (shared review with view tracking)paid onlyBrand Controls & Brand Kit (Express)paid onlyBulk Actions & Batch Processing (Express)paid onlyAcrobat Sign Workflow Automationenterprise onlyAdobe Analytics (multi-channel attribution)enterprise onlyAdobe Target (A/B and multivariate testing)enterprise onlyFirefly Commercial Safety (licensed training data)all plansAcrobat Sign Audit Trails & Compliance Packagingpaid onlyAdmin Console & SSO for Teams/Enterpriseenterprise onlyLightroom Denoise, Raw Details & Super Resolutionpaid onlyTranslate Feature (Express, 6+ languages)paid only

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