Marketing Automation Flows

Fresh

by Intuit Mailchimp

Event-triggered multi-branch workflow automation engine with behavioral, ecommerce, and CRM-based triggers across email and SMS channelsMarketers at SMBs who need always-on nurture, onboarding, abandoned cart, and re-engagement flows without manual campaign management — paid plans onlyFree tier

Visual multi-step automation builder (rebranded from Customer Journey Builder in June 2025) for building event-triggered, branching email and SMS sequences based on behavioral, ecommerce, and demographic signals.

Features

Drag-and-Drop Email Builder (New Builder)all plansPre-built Email Templatesall plansAudience Segmentationall plansMarketing Automation Flows (multi-step)paid onlyA/B Testing (Email)paid onlyA/B Testing (SMS)paid onlySend-Time Optimizationpaid onlyIntuit Assist AI Content Generationpaid onlyChatGPT Integration for Campaign Creationpaid onlyPredictive Analytics (CLV, Churn Risk)paid onlySMS Marketing (Credits Add-on)paid onlyTransactional Email API (Mandrill/Mailchimp Transactional)paid onlyShopify Integration (Enhanced)paid onlySite Tracking Pixelpaid onlyOmnichannel Marketing Dashboardpaid onlyRevenue Attribution Reportingpaid onlyCustom Reports (incl. SMS metrics)paid onlyLanding Pages (Unlimited)all plansWebsite Builderall plansPopup Forms / Back-in-Stock Notificationspaid onlySocial Media Lead Gen Integrations (Meta, TikTok, Snapchat, Google)paid onlyReview Platform Integrations (Yotpo, Judge.me)paid onlyDKIM / DMARC / SPF Authenticationall plansMulti-User Roles and Permissionspaid onlyPriority Support + Personalized Onboardingenterprise onlyPay-As-You-Go Email Creditsall plansBot Filtering (Click Fraud Protection)paid only

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