SEO Toolkit

Fresh

by Semrush

Multi-source SEO data platform: keyword index queries, position tracking via scheduled SERP polling, crawler-based site audit, backlink index analysis, competitive traffic estimationSEO practitioners and agencies who need daily data on keyword rankings, site health, and competitor backlink profiles; the primary day-to-day workflow tool for in-house SEO teams and SEO-focused agenciesFree tier

Core SEO data platform covering keyword research, SERP rank tracking, technical site audit, backlink analysis, and head-to-head competitor domain comparison across 190+ countries.

Features

Keyword Researchall plansPosition Tracking (SERP rank monitoring)all plansSite Audit (technical SEO crawler)all plansBacklink Analytics & Auditall plansCompetitor Domain Analysisall plansAI Overview / AI Search Tracking (GEO)paid onlyAI Writing Assistant & Content Templatepaid onlyHistorical SERP Datapaid onlyShare of Voice Trackingenterprise onlyAPI Accessenterprise onlyLooker Studio Integrationpaid onlyMCP Connector (Perplexity)paid onlyMulti-user / Team Seatspaid onlyWhite-label Reporting (My Reports Suite)paid onlySocial Media Scheduling & Analyticspaid onlyPPC Ad Copy & Keyword Intelligencepaid onlyLocal Rank Tracking & GBP Managementpaid onlyReddit & Negative Sentiment Analysis (AI Search)paid only

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