Webflow Optimize

Fresh

by Webflow

Client-side experimentation engine with visual variant builder, audience targeting, and conversion trackingMarketing teams running CRO programs on Webflow sites who don't want to wire up a separate testing toolFree tier

A/B testing and personalization add-on for Webflow sites, enabling marketers to run experiments and deliver variant content without developer involvement.

Features

Visual Designer (WYSIWYG Canvas)all plansCMS Collections & Dynamic Pagespaid onlyHeadless CMS REST APIpaid onlyAI Content Generationall plansMCP Server Integrationall plansReal-Time Collaboration & Commentingpaid onlyPublishing Workflows & Page Branchingenterprise onlyRole-Based Access Controlpaid onlySite Activity Log (with AI/MCP attribution)paid onlyCustom Code & Code Exportpaid onlySite Searchpaid onlyA/B Testing (Optimize add-on)paid onlyFirst-Party Analytics (Analyze add-on)paid onlyLocalization / Multi-languageenterprise onlyAEO Agents (AI Answer Engine Optimization)enterprise onlyEcommerce (Products, Checkout, Orders)paid onlyGitHub Login & Repository Connectionsall plansPassword Protectionpaid onlySingle-Page Publishingenterprise onlyWebflow Cloud App Deploymentpaid only

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