Account Based Marketing

6sense is an AI-powered account-based marketing and revenue intelligence platform used by B2B marketing ops, demand gen teams, and sales reps to identify anonymous in-market buyers, score accounts by buying stage, and orchestrate multi-channel campaigns. The platform aggregates third-party intent signals, firmographic/technographic data, and first-party web behavior into predictive models, then surfaces prioritized accounts and recommended actions inside CRM, sales engagement platforms, and a Chrome extension. Day-to-day users are typically marketing operations managers building audience segments and SDRs/BDRs using the Sales Intelligence UI to prioritize outbound; the full ABM suite requires significant configuration and ongoing ops investment to extract value.