Product Analytics

Mixpanel is an event-based product analytics platform that lets product, data, and marketing teams instrument web and mobile apps to track user behavior, build funnels, analyze retention, and explore cohorts without writing SQL. Every raw event is stored and queryable ad hoc across arbitrary property combinations; Enterprise plans extend the platform with feature flags, A/B experimentation, session replay with heatmaps, and warehouse sync from Snowflake, BigQuery, and Redshift. Pricing is event-volume-based rather than per-seat, making cost scale with usage rather than team size.