Website Builder

Webflow is a visual web development platform where designers and marketers build production-ready websites without writing code, outputting clean semantic HTML/CSS that developers can extend. It bundles a pixel-precise WYSIWYG designer, a hybrid headless CMS, CDN hosting (Fastly), ecommerce, and an expanding suite of agentic marketing tools (AEO, Optimize, Analyze) under one workspace. Teams use it to reduce developer dependency on marketing site changes while retaining code-level control when needed.

Framer is a visual website builder that combines a freeform design canvas, built-in CMS, managed hosting, and AI-assisted layout generation in a single tool — eliminating the designer-to-developer handoff. Practitioners use it to design, publish, and iterate on marketing sites and landing pages directly in the browser without writing code. It ships with SEO controls, traffic analytics, staging environments, localization, and an A/B testing add-on, making it a full-stack publishing tool rather than just a prototyping tool.