Experiments
Freshby Mixpanel
Controlled experiment assignment engine with statistical analysis (Bayesian/frequentist) using the existing Mixpanel event stream as the metric sourceProduct teams running growth experiments who need trustworthy statistical results without exporting data to a separate experimentation platformFree tier
A/B and multivariate testing platform (Experimentation 2.0) backed by Mixpanel's analytics engine for statistical analysis of experiment impact on product metrics.
Features
Funnel Analysisall plansRetention Analysisall plansUser Path / Flow Analysisall plansBehavioral Cohortspaid onlyMetric Treesall plansMulti-touch Attributionpaid onlyCart Analysispaid onlyExperiment Reportingpaid onlyMonitoring & Alertspaid onlyAlert Scheduling & Webhookspaid onlySession Replayall plansHeatmapsall plansAI Replay Summariespaid onlySpark AI Query Builderpaid onlyMixpanel MCP Integrationpaid onlyFeature Flagsenterprise onlyA/B Experimentsenterprise onlyRuntime Event Targeting for Flagsenterprise onlyWarehouse Sync (Snowflake, BigQuery, Redshift)enterprise only100+ Third-party Integrationsall plansCustom Eventspaid onlyAudit Logenterprise onlyCompartmentalized Data Accessenterprise onlySAML-based SSOenterprise onlyHIPAA Compliance Toolsenterprise onlyEU Data Residencyenterprise only
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