Amperity
Fresh78% completeAmperity is an enterprise Customer Data Platform that ingests raw customer data schema-free from any source, resolves identities via its probabilistic 'Stitch' engine, and builds unified Customer 360 profiles for segmentation, predictive scoring, and activation. Practitioners configure data pipelines, write SQL or use a point-and-click segment builder, and push audiences downstream via reverse ETL; consumption is metered in 'Amps' units with no self-serve option. Implementation typically requires professional services for initial Stitch configuration and data model tuning.
Products
- Customer Data CloudactiveUnified customer profile store with schema-free ingest, identity resolution, SQL and point-and-click querying, audience segmentation, and downstream reverse ETL activation
Core CDP platform providing schema-free ingest, unified Customer 360 database, SQL querying, campaign orchestration, and reverse ETL activation to marketing destinations.
- StitchactiveML-based record linkage that assigns persistent customer IDs by matching across name, email, address, and behavioral signals with configurable thresholds
Probabilistic and deterministic identity resolution engine that links disparate customer records into unified persistent profiles without requiring shared keys.
- AmpAIactiveLLM-powered interface that translates natural language prompts into SQL segments and surfaces data insights without manual query authoring
Generative AI layer for natural language segment building, automated SQL generation, and conversational data exploration within the CDP.
- Amperity BridgeactiveZero-copy data sharing layer connecting Amperity's resolved customer tables to external lakehouse environments via native sharing protocols
Native zero-copy data sharing integration that exposes identity-resolved customer tables directly to Snowflake and Databricks without ETL duplication.
- Profile APIactiveLow-latency HTTP API for point-lookup of unified customer profiles by identifier
Real-time REST API serving unified customer profiles for runtime personalization and product integrations.
- Self-Service Predictive ModelsactiveConfigurable ML model suite producing CLV, churn, and affinity scores attached to customer profiles on a scheduled basis
Pre-built AutoML pipelines for customer lifetime value, churn risk, and product affinity scoring surfaced as attributes on unified profiles.
- Amperity MCP ServeractiveMCP server exposing Amperity's customer data API to AI orchestration frameworks over the Model Context Protocol
MCP-protocol adapter that connects external AI agents and LLM frameworks directly to unified Amperity customer profiles.