Apollo.io
Fresh76% completeApollo.io is a sales intelligence and engagement platform combining a 210M+ verified contact database with outbound execution tooling. SDRs and AEs use it to find prospect contact data, run multi-channel sequences (email, phone, LinkedIn), enrich CRM records, and analyze pipeline — all within one product. The credit system is a real operational concern: phone number reveals consume 8x the credits of email reveals, and credits expire monthly.
Products
- Apollo Data PlatformactiveB2B contact database with search, filter, enrichment API, and intent signals
210M+ contact and company database with real-time verification, advanced search filters, technographic/firmographic data, and bulk export for list building and CRM enrichment.
- Apollo SequencesactiveMulti-step outreach sequence engine with branching logic and send-time optimization
Multi-channel outreach automation that orchestrates email, phone, and LinkedIn touchpoints in configurable cadences with A/B testing and deliverability controls.
- Apollo DialeractiveVoIP dialer with call recording, AI transcription, and CRM sync
Built-in VoIP softphone with local presence, call recording, AI-generated call summaries, and automatic CRM activity logging.
- Apollo AIactiveAI writing assistant, prospect research, and predictive scoring across platform surfaces
AI layer that generates personalized email copy, surfaces prospect research briefs, and scores deals based on engagement signals — integrated across the platform and via MCP in Claude/ChatGPT.
- Apollo AnalyticsactiveSales activity and sequence performance reporting with team-level rollups
Reporting dashboards covering sequence performance, team activity metrics, email deliverability health, and pipeline attribution.