Attentive
Fresh72% completeAttentive is a multi-channel conversational marketing platform built for e-commerce and retail brands. It handles SMS/MMS, email, RCS, and push notification campaigns from a single platform, with subscriber acquisition tools, journey orchestration, and AI-driven send-time and segmentation optimization. Practitioners operate it as a standalone ESP+SMS stack or layer it on top of Klaviyo/Shopify for owned-channel coverage.
Products
- SMS/MMS MessagingactiveBulk SMS delivery with list segmentation, campaign scheduling, and two-way conversation handling
Core outbound and two-way SMS and MMS campaign engine with subscriber list management, TCPA-compliant opt-in flows, and deliverability optimization.
- Email MarketingactiveEmail campaign builder, triggered automation engine, and deliverability infrastructure
Full ESP layer including triggered transactional emails and full campaign sends with templates, A/B testing, and deliverability tooling.
- RCS MessagingactiveRCS message composition, delivery routing, and fallback handling to SMS
Rich Communication Services channel enabling branded, media-rich messages with interactive buttons on Android devices.
- Push NotificationsactivePush notification delivery via browser and mobile app SDKs with segmentation and journey triggers
Web and mobile push notification channel integrated into the same journey canvas as SMS and email.
- AI ProactiveML-based send-time prediction and segment scoring applied to outbound campaigns
Predictive send-time optimization and AI-driven segmentation add-on that claims ~20% lift in segmented campaign revenue.
- AI GrowactiveDynamic pop-up/sign-up unit optimization using ML to maximize opt-in conversion rate
Automated subscriber acquisition add-on that optimizes sign-up unit presentation and targeting to increase list growth rates.
- AI JourneysactiveEvent-driven journey orchestration with ML-ranked message personalization, billed per click
Behavioral trigger engine with pay-per-click pricing that fires personalized messages based on real-time customer actions.