CAKE
Fresh72% completeCAKE is a performance marketing SaaS platform used by affiliate networks, advertisers, and publishers to manage partner programs and distribute leads. Its two core products handle the full operational stack: offer configuration, click/conversion tracking via pixels and postbacks, partner portal access, and real-time lead routing with validation and closed-loop analytics. Trusted by 500+ organizations across 50+ countries as the operational hub for performance marketing programs.
Products
- Affiliate Marketing SoftwareactiveAffiliate program management with pixel/postback tracking, offer and payout configuration, partner portal, and reporting dashboards
Manages end-to-end affiliate and partner programs including offer configuration, click and conversion tracking via pixels and postback URLs, affiliate portal, voucher/clickless tracking, and performance BI.
- Lead Distribution SoftwareactiveReal-time lead routing engine with validation rules, buyer prioritization, overflow logic, and performance analytics
Captures, validates, and distributes leads in real-time across multiple buyers with rules-based routing, overflow management, and closed-loop performance measurement.
- CAKE PayactiveAutomated partner payment processing and tax compliance (1099/W-9) within the CAKE ecosystem
Handles partner payout processing and tax document management integrated into the CAKE platform.
Features
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