Centra
Fresh72% completeCentra is a headless SaaS ecommerce platform built for fashion and lifestyle brands running DTC and wholesale simultaneously from a single backend. It exposes a composable API layer so brands wire in their own frontend stack while the platform handles multi-market pricing, localized payments across 120+ countries, tax calculation, and inventory. A built-in digital showroom lets B2B buyers browse and order just like a consumer storefront, with per-buyer pricing and pre-order management handled natively.
Products
- DTC CommerceactiveHeadless ecommerce storefront with API-first checkout and market segmentation
Headless storefront engine for direct-to-consumer sales with multi-market, multi-currency, and localized checkout out of the box.
- WholesaleactiveB2B ecommerce portal with buyer-specific price lists and pre-season ordering
B2B ordering portal that gives trade buyers a DTC-style shopping experience with account-specific pricing, pre-order support, and digital showroom access.
- Digital ShowroomactiveDigital product catalog with buyer-facing order submission and campaign management
Curated online catalog tool for sales agents to share season collections with buyers and capture wholesale orders digitally.
- Connected Commerce (Omnichannel)activeMulti-channel order routing and inventory orchestration across retail touchpoints
Unifies DTC, wholesale, marketplace, and physical retail channels on one order and inventory layer.
- Fashion PIMactiveFashion-native PIM with variant/attribute modeling and market-specific product publishing
Built-in product information management system structured around fashion-specific attributes: colorways, sizes, seasons, variants.
- Order Management System (OMS)activeDistributed order fulfillment orchestration with returns and warehouse routing
Add-on OMS module for fulfillment routing, returns, and post-purchase operations across all sales channels.
Features
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