Acquia Personalization (formerly Acquia Lift)

Fresh

by Acquia

Rules-based and ML-driven web personalization — audience segmentation, content targeting, anonymous-to-known visitor tracking, integration with Acquia CDP for omni-channel profile enrichmentDigital marketers on Drupal sites who want to show different content, CTAs, or messaging to different visitor segments without writing custom code or involving a developer for each campaign variantFree tier

Web personalization engine that uses CDP segment data and behavioral signals to serve targeted content variations and experiences on Drupal sites.

Features

99.99% Uptime SLA (Cloud Platform)paid onlyFedRAMP Authorization (Cloud Next)enterprise onlyHIPAA / PCI / GDPR / CCPA Compliancepaid onlyCI/CD Pipelines & Continuous Delivery Environments (CDEs)paid onlyMulti-site Management Dashboard (Site Factory)enterprise onlyAI Asset Tagging, Facial Recognition & Transcription (DAM)paid onlyGenerative AI Metadata & Alt Text (DAM + ChatGPT/Clarifai)paid onlyML Studio — Custom Machine Learning Model IDE (CDP)enterprise onlyIdentity Resolution Engine (CDP)paid onlySnowflake Data Sharing (CDP)enterprise onlyOmni-channel Campaign Activation (CDP)paid onlyOnline Proofing & Approval Workflows (DAM)paid onlyBrand Portals (DAM)paid onlyWeb-to-Print Templating (DAM)paid onlyProduct Syndication to 150+ Retailers (PIM / Acquia Syndicate)paid onlyWCAG Accessibility Auditing (Optimize/Monsido)paid onlyAcquia Cloud Platform API (OpenAPI)paid onlyMCP-Compatible AI Agent Integrations (Claude, Cursor, Copilot)paid onlyMultivariate / A/B Testing (Campaign Studio)paid onlyRole-Based Access Control (Cloud Platform / Site Factory)all plansMultilingual / Localization Supportpaid onlyAI Search (SearchStax — Basic tier free with Cloud Platform)all plansDrupal Update Management (Remote Administration / Shield)enterprise onlyContent Personalization Engine (Acquia Personalization)paid only

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