Campaign Measurement
Freshby Bombora
Intent-based campaign effectiveness measurementMarketers who need to prove whether campaigns shifted buyer research behavior, beyond click and impression metrics
Measures lift in research activity and intent signal change attributable to campaign exposure.
Features
Consent-based ethical data sourcingall plansProgrammatic audience activationpaid onlyBERT-based ML topic classificationall plans50+ platform integrations (Salesforce, HubSpot, LinkedIn)all plansData Co-op (5,000+ B2B publisher sites)all plansBusiness Identity Graphall plansFirmographic and demographic enrichmentall plansIntent surge scoringall plans
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