Bombora
Fresh73% completeBombora operates a Data Cooperative of 5,000+ B2B publisher sites, capturing 17.6 billion monthly content interactions to detect which companies are actively researching specific topics. It resolves those research signals to business identities via its Business Identity Graph, then delivers surge scores and audience segments to CRM, MAP, and ad platforms through 50+ integrations. Practitioners use it to prioritize in-market accounts for outreach, suppress non-in-market audiences in ad campaigns, and enrich firmographic records.
Products
- Company Surge IntentactiveIntent signal detection and surge scoring from cooperative publisher network
Scores target accounts by research intensity across 6,000+ B2B topics by aggregating content consumption signals from the Data Co-op publisher network.
- Identity and EnrichmentactiveBusiness identity resolution and data enrichment
Maps anonymous research signals to business identities and appends firmographic and demographic attributes via the Business Identity Graph.
- Digital AudiencesactiveIntent-based audience segmentation and ad platform activation
Builds and activates audience segments based on intent surge signals for programmatic and social ad targeting.
- Campaign MeasurementactiveIntent-based campaign effectiveness measurement
Measures lift in research activity and intent signal change attributable to campaign exposure.
- Insights SuiteactiveAggregate intent analytics and market intelligence reporting
Delivers analytics on market-level research trends, topic surge patterns, and buyer behavior across B2B categories.
Features
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