Influence
Freshby Brandwatch
Influencer discovery database, campaign workflow automation, and centralized outreach messaging hubInfluencer marketing teams and agencies who need to find vetted creators, manage campaigns, and prove ROI without running everything in spreadsheets and email
Influencer marketing management platform (formerly Paladin, acquired March 2022) for discovering creators, managing outreach, running campaigns, and measuring earned media performance.
Features
Iris AI - Ask Iris Quick Searchpaid onlyIris AI - AI Query Writerpaid onlyIris AI - Dashboard Summariespaid onlyIris Writing Assistantpaid onlyGemini AI Integration (Google Cloud)enterprise onlyUnified Cross-Channel Engagement Inboxpaid onlyBoolean Query-Based Social Listeningpaid onlyCrisis Detectionpaid onlyContent Publishing and Schedulingpaid onlyYouTube Publishingpaid onlyInfluencer Discoverypaid onlyEarned Media Value (EMV) Trackingpaid onlyCollaborative Dashboards with Role-Based Permissionspaid onlySentiment Analysispaid onlyCompetitor Benchmarkingpaid only
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