Brandwatch
Fresh74% completeBrandwatch is a social intelligence suite (acquired by Cision in 2021) built around three products: Consumer Intelligence for brand tracking and audience research via boolean query-based social listening; Social Media Management (incorporating Falcon.io) for publishing, scheduling, and unified inbox across channels; and Influence for end-to-end influencer campaign management. The platform's Iris AI layer adds natural-language query writing, auto-generated dashboard summaries, and an AI writing assistant for community responses. All products are enterprise-oriented with no published pricing and no self-serve tier — access requires a sales engagement.
Products
- Consumer IntelligenceactiveSocial listening and data analytics platform with AI-assisted query building and dashboard summarization
Boolean query-based social listening and audience research platform that ingests data from social, news, and web sources to track brand health, monitor conversations, and surface consumer insights at scale.
- Social Media ManagementactiveMulti-channel social publishing, scheduling, community management inbox, and performance reporting
Unified social media suite (incorporating Falcon.io) covering content publishing, scheduling, a cross-channel engagement inbox, analytics, and competitor benchmarking.
- InfluenceactiveInfluencer discovery database, campaign workflow automation, and centralized outreach messaging hub
Influencer marketing management platform (formerly Paladin, acquired March 2022) for discovering creators, managing outreach, running campaigns, and measuring earned media performance.
- Search IntelligenceactiveSearch trend analytics and consumer intent data ingestion and visualization
Consumer search data product surfacing how audiences search across engines to inform content strategy and reveal category-level intent trends.
Features
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