Multi-Channel Messaging
Freshby Braze
Message composition, frequency capping, send-time optimization, and delivery across 10+ owned and paid channelsTeams running campaigns across multiple channels who need one platform to manage content, compliance, and reporting instead of stitching point solutions
Unified delivery layer supporting email, SMS/RCS, mobile push, web push, in-app messages, WhatsApp, LINE, KakaoTalk, and paid media syndication to Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Features
A/B/n Testing and Holdout Groupsall plansCanvas Journey Orchestrationall plansBrazeAI Decisioning Studiopaid onlyBrazeAI Agent Console (autonomous optimization agents)enterprise onlyPredictive Intelligence (churn and purchase propensity scoring)paid onlySQL Segmentation Composerpaid onlyCloud Data Ingestion (warehouse-to-Braze sync)all plans170+ Pre-built Partner Integrationsall plansFrequency Capping and Message Retry Windowsall plansGranular User Permissionsall plansCustom Reporting Dashboards and Impact Reportingall plansPaid Media Audience Sync (Meta, Google, TikTok, Pinterest, Snapchat, Criteo)paid onlyBYO WhatsApp Connector (Infobip partnership)paid onlyBraze Docs MCP / IDE Integrationall plans
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