Braze
Fresh83% completeBraze is a customer engagement platform used by mid-market and enterprise marketing and lifecycle teams to orchestrate multi-channel campaigns across email, push, SMS, WhatsApp, and paid media. Marketers and lifecycle engineers build automated journeys via Canvas, its drag-and-drop orchestration tool, while data teams connect first-party data through 170+ pre-built integrations and a native CDP layer. Pricing is MAU-based with no public rate card; all contracts are negotiated directly with sales.
Products
- CanvasactiveVisual workflow orchestration engine with delay steps, experiment variants, and holdout group support
Drag-and-drop journey builder for creating multi-step, cross-channel automated campaigns with branching logic, real-time triggers, and A/B/n testing.
- Braze Data PlatformactiveReal-time customer profile unification and first-party data activation layer with warehouse sync support
Native CDP that collects, unifies, and activates customer data from any source via SDKs, APIs, cloud data ingestion, and 170+ pre-built integrations.
- BrazeAIactiveML-driven personalization engine, predictive scoring models, and autonomous optimization agents embedded in the platform
Suite of AI capabilities including Decisioning Studio for individualized personalization, predictive intelligence for churn and purchase propensity, and autonomous AI agents for continuous campaign optimization.
- Multi-Channel MessagingactiveMessage composition, frequency capping, send-time optimization, and delivery across 10+ owned and paid channels
Unified delivery layer supporting email, SMS/RCS, mobile push, web push, in-app messages, WhatsApp, LINE, KakaoTalk, and paid media syndication to Meta, Google, TikTok, Pinterest, Snapchat, and Criteo.
Features
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