Fivetran Activations (formerly Census)
Freshby Census
Scheduled and event-triggered data sync from warehouse SQL models to SaaS APIs via managed destination connectorsAnalytics engineers who have clean, modeled data in the warehouse but need it reflected in CRMs, marketing platforms, and ad tools without building and maintaining custom API integrationsFree tier
Reverse ETL engine that syncs SQL-modeled warehouse data to 200+ business application destinations on configurable schedules.
Features
PCI DSS Level 1 certificationPayment ComplianceCustomer-managed encryption keysData EncryptionSSH tunnel encryptionData EncryptionSCIM / user provisioningSCIM Provisioningdbt Core integrationDev Tools IntegrationHybrid deploymentSelf-Hosted DeploymentREST API accessREST APIAI Columns (LLM enrichment)AI Content GenerationAudience Hub (no-SQL segment builder)Audience Segmentation200+ reverse ETL destination connectorsData Warehouse SyncEnd-to-end pipeline observabilityObservability & LoggingCustom rolesRole-Based Access ControlRole-based access controlRole-Based Access Control
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