Census
Fresh76% completeCensus was a reverse ETL platform that synced modeled data from cloud warehouses (Snowflake, BigQuery, Redshift) into operational tools like Salesforce, HubSpot, and Braze via 200+ pre-built connectors. Acquired by Fivetran in May 2025 and rebranded as Fivetran Activations, getcensus.com now fully redirects to fivetran.com. Data and analytics engineers use it to operationalize warehouse models without writing custom API pipelines; marketing teams use Audience Hub for no-SQL audience segmentation against warehouse-governed data.
Products
- Fivetran Activations (formerly Census)activeScheduled and event-triggered data sync from warehouse SQL models to SaaS APIs via managed destination connectors
Reverse ETL engine that syncs SQL-modeled warehouse data to 200+ business application destinations on configurable schedules.
- Audience HubactivePoint-and-click audience segmentation with warehouse-native execution and push to downstream destinations
No-SQL visual audience builder that creates and syncs warehouse-governed segments to ad and marketing activation platforms.
- AI ColumnsactiveIn-pipeline LLM enrichment using ChatGPT, Claude, or Gemini APIs applied row-by-row during activation
LLM-powered computed columns that enrich warehouse records with AI-generated fields (summaries, classifications, scores) before syncing downstream.
Features
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