Funnels
Freshby Hotjar
Sequential step drop-off reporting with cohort and device segmentation linked to replay evidencePinpointing exactly where users abandon checkout or onboarding flows — used by growth and product teams optimizing conversionFree tier
Visualizes step-by-step drop-off rates across user conversion paths with device and segment comparisons, linking funnel steps directly to session replays.
Features
Click, scroll, and move heatmapsall plansEngagement zone heatmapsall plansRage click detection and mapsall plansSession recordings with error detectionall plansAI one-click session replay summariespaid onlySense AI insights assistantpaid onlyAI survey generatorpaid onlyConversion funnel analysispaid onlyOn-site and link surveys (40+ templates)all plansUnmoderated user testspaid onlyGDPR and CCPA compliance toolingall plansUnlimited team seatsall plansIntegrations (Google Analytics, HubSpot, Jira, Mixpanel, Optimizely, Kameleoon)all plansAdvanced filtering and segmentationpaid onlyTrends and dashboardspaid onlyEvents-based heatmap and recording targetingpaid only
More from Hotjar
- Heatmaps
Visual aggregation of user interaction events (click, scroll, move, engagement zone) into per-page heatmap overlays
- Sense AI
LLM-powered summarization and anomaly surfacing across behavioral and qualitative data sources
- Session Replay
DOM-based recording and playback of user sessions with event tagging, error detection, and AI summarization
- Surveys
In-product survey deployment with AI-assisted question generation and automated response analysis
- User Tests
Unmoderated remote usability testing with participant recruitment and recorded session capture