Klaviyo Data Platform (KDP) / Advanced KDP

Fresh

by Klaviyo

embedded CDP with reverse ETL, real-time profile unification, custom objects ingestion, and predictive modeling infrastructuredata and marketing ops teams at larger brands who need a single customer record across all channels without building and maintaining a separate CDPFree tier

Customer data platform layer that unifies behavioral, transactional, and engagement data across integrations, enabling advanced data management, custom metric mapping, and data sync to external systems.

Features

Visual Flow Builder (Flows AI)all plansReal-Time Behavioral Segmentationall plansPredictive CLV, Churn Risk & Next-Order Dateall plansSegments AI (natural language segment builder)paid onlySmart Send Time / Personalized Send Time (reinforcement learning)paid onlyAI Image Generation & Image Remixpaid onlyMarketing Agent (campaign generation from prompts)paid onlyMCP Server (connect Claude, Cursor, and other AI tools to Klaviyo data)paid only350+ Native Integrations (Shopify, WooCommerce, Meta, Google, TikTok, etc.)all plansSign-Up Forms (pop-ups, fly-outs, embedded, multi-step)all plansA/B & Multivariate Testingall plansCampaign & Flow Attribution Reportingall plansCustom Report Builder (Marketing Analytics add-on)paid onlyPeer Benchmarkingpaid onlySMS Quiet Hours & State-Level Compliance Guardrailsall plansCustom User Roles & Portfolio Access Controlspaid onlyAd Audience Sync (Meta, Google, TikTok lookalike & suppression)all plansRFM Analysispaid onlyCanva Integration (send templates directly to Klaviyo library)paid onlyWhatsApp Marketing & Automationspaid onlyMobile Push Notificationspaid onlyRCS Messaging (carousels, rich media)paid onlyAuto-Downgrade / Flexible Billingpaid only

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