Klaviyo Email Marketing

Fresh

by Klaviyo

ESP with behavioral trigger automation, A/B testing, dynamic content blocks, and AI-assisted copy/subject line generationecommerce marketers who need to send personalized lifecycle emails (welcome, abandoned cart, post-purchase, win-back) without managing a separate data pipelineFree tier

Drag-and-drop email campaign builder and automation flow engine for sending triggered and broadcast email campaigns tied to real-time ecommerce event data.

Features

Visual Flow Builder (Flows AI)all plansReal-Time Behavioral Segmentationall plansPredictive CLV, Churn Risk & Next-Order Dateall plansSegments AI (natural language segment builder)paid onlySmart Send Time / Personalized Send Time (reinforcement learning)paid onlyAI Image Generation & Image Remixpaid onlyMarketing Agent (campaign generation from prompts)paid onlyMCP Server (connect Claude, Cursor, and other AI tools to Klaviyo data)paid only350+ Native Integrations (Shopify, WooCommerce, Meta, Google, TikTok, etc.)all plansSign-Up Forms (pop-ups, fly-outs, embedded, multi-step)all plansA/B & Multivariate Testingall plansCampaign & Flow Attribution Reportingall plansCustom Report Builder (Marketing Analytics add-on)paid onlyPeer Benchmarkingpaid onlySMS Quiet Hours & State-Level Compliance Guardrailsall plansCustom User Roles & Portfolio Access Controlspaid onlyAd Audience Sync (Meta, Google, TikTok lookalike & suppression)all plansRFM Analysispaid onlyCanva Integration (send templates directly to Klaviyo library)paid onlyWhatsApp Marketing & Automationspaid onlyMobile Push Notificationspaid onlyRCS Messaging (carousels, rich media)paid onlyAuto-Downgrade / Flexible Billingpaid only

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