Customer Data Platform
Freshby Ortto
Contact-centric CDP with custom event ingestion, field mapping, and rule-based scoringMarketers who need a unified customer record for personalization but lack a standalone CDP budget or data engineering resources
Centralized contact store supporting custom activities, lead scoring, and real-time segmentation used to power automation and reporting.
Features
Visual Journey Builderall plansDrag-and-drop Email Editorall plansSMS Marketingall plansA/B Testingall plansForms & Popupsall plansLead Scoringall plansCustom Reports & Dashboardsall plansGoogle SSOall plansMobile Push Notificationspaid onlyDynamic Contentpaid onlyLanding Pagespaid onlyNPS Scoringpaid onlyTransactional Emailpaid onlyDedicated Email IPspaid onlyBranded SMS Sender IDpaid onlyWebhookspaid onlyActivity Streamingpaid onlyCustom Roles & Permissionspaid onlyAI Reply Suggestions (Talk)paid onlyMultiple Workspacesenterprise onlyOkta SSO / Active Directoryenterprise onlySalesforce Integrationall plansShopify Integrationall plans
More from Ortto
- Journey Builder
Multi-channel marketing automation workflow engine with trigger/action/condition nodes and A/B split testing
- Analytics & Reports
Drag-and-drop dashboard builder with pre-built marketing metric templates and attribution reporting
- Ortto Talk
Team inbox with live chat, AI reply assist, and knowledge base CMS tied to the same contact record as marketing