Hotjar is a behavioral analytics platform combining heatmaps, session replay, conversion funnels, on-site surveys, and unmoderated user tests — the standard first tool for product and UX teams who need qualitative context alongside traditional analytics. The free tier covers 200k sessions/month with unlimited seats. As of July 2025, Hotjar is fully merged into Contentsquare; pricing is actively being restructured into separate Experience Analytics, Voice of Customer, and Product Analytics billing lines.