Act-On Analytics
Freshcampaign analytics with AI-driven natural language data querying, attribution reporting, and BI tool exportMarketing ops practitioners who need to prove campaign ROI, filter bot-inflated open/click data, and share interactive reports with stakeholders without building custom dashboardsFree tier
Advanced reporting and BI-ready analytics layer with AI-powered natural language querying, True Open bot-filtering, and exportable liveboards.
Features
Automated Journey Builderall plansEmail Composer (Drag-and-Drop)all plansBehavioral Lead Scoringall plansPredictive Lead Scoring (AI)paid onlyAdaptive Send (AI send-time optimization)paid onlyAI Create (marketing copy generation)paid onlySubject Line Optimizerpaid onlyAgentic Data Analysis (natural language analytics queries)paid onlyTrue Open Bot Filteringall plansCRM Native Integration (Salesforce, Dynamics, NetSuite, SugarCRM, Zendesk)enterprise onlyData Bridge (custom API/webhook connector)paid onlyiPaaS Integration (Zapier, Integrately)all plansAccount-Based Marketing (ABM)enterprise onlyData Studio (BI export and reporting)enterprise onlyWebsite Visitor Trackingall plansSMS Marketing (native)paid onlySocial Media Publishing and Prospectingall plansDynamic Content and Personalization Tagsall plansA/B Testingall plansMulti-Factor Authentication (MFA)all plansProgressive Profiling (adaptive forms)all plansWebinar Integration (Zoom, GoToMeeting, Webex)all plansAttribution Reporting and Funnel Velocityenterprise only
More from Act-On Software
- Act-On Audience Center
contact database management with dynamic behavioral and firmographic segmentation and AI-assisted segment discovery
- Act-On Data Bridge
bidirectional custom data integration via API and webhook connectors
- Act-On Landing Page Composer
drag-and-drop landing page and form builder with template library and gated content support
- Act-On Marketing Automation Platform
multi-channel marketing automation with CRM bidirectional sync, behavioral lead scoring, and journey orchestration
- InSite Web Agent
website visitor intent capture and AI-driven personalization agent