InSite Web Agent

Fresh

by Act-On Software

website visitor intent capture and AI-driven personalization agentB2B marketers who want to identify and engage known contacts returning to their website and surface buying intent signals to sales teamsFree tier

AI-powered website agent that personalizes responses to visitors and captures intent signals from known contacts browsing the site.

Features

Automated Journey Builderall plansEmail Composer (Drag-and-Drop)all plansBehavioral Lead Scoringall plansPredictive Lead Scoring (AI)paid onlyAdaptive Send (AI send-time optimization)paid onlyAI Create (marketing copy generation)paid onlySubject Line Optimizerpaid onlyAgentic Data Analysis (natural language analytics queries)paid onlyTrue Open Bot Filteringall plansCRM Native Integration (Salesforce, Dynamics, NetSuite, SugarCRM, Zendesk)enterprise onlyData Bridge (custom API/webhook connector)paid onlyiPaaS Integration (Zapier, Integrately)all plansAccount-Based Marketing (ABM)enterprise onlyData Studio (BI export and reporting)enterprise onlyWebsite Visitor Trackingall plansSMS Marketing (native)paid onlySocial Media Publishing and Prospectingall plansDynamic Content and Personalization Tagsall plansA/B Testingall plansMulti-Factor Authentication (MFA)all plansProgressive Profiling (adaptive forms)all plansWebinar Integration (Zoom, GoToMeeting, Webex)all plansAttribution Reporting and Funnel Velocityenterprise only

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