Act-On Marketing Automation Platform

Fresh

by Act-On Software

multi-channel marketing automation with CRM bidirectional sync, behavioral lead scoring, and journey orchestrationMarketing teams at mid-market B2B companies that need to run nurture campaigns, qualify leads, and pass scored prospects to sales without relying on IT or an all-in-one CRM suiteFree tier

Core platform for building automated multi-channel marketing programs including email, SMS, landing pages, forms, and lead scoring with CRM sync.

Features

Automated Journey Builderall plansEmail Composer (Drag-and-Drop)all plansBehavioral Lead Scoringall plansPredictive Lead Scoring (AI)paid onlyAdaptive Send (AI send-time optimization)paid onlyAI Create (marketing copy generation)paid onlySubject Line Optimizerpaid onlyAgentic Data Analysis (natural language analytics queries)paid onlyTrue Open Bot Filteringall plansCRM Native Integration (Salesforce, Dynamics, NetSuite, SugarCRM, Zendesk)enterprise onlyData Bridge (custom API/webhook connector)paid onlyiPaaS Integration (Zapier, Integrately)all plansAccount-Based Marketing (ABM)enterprise onlyData Studio (BI export and reporting)enterprise onlyWebsite Visitor Trackingall plansSMS Marketing (native)paid onlySocial Media Publishing and Prospectingall plansDynamic Content and Personalization Tagsall plansA/B Testingall plansMulti-Factor Authentication (MFA)all plansProgressive Profiling (adaptive forms)all plansWebinar Integration (Zoom, GoToMeeting, Webex)all plansAttribution Reporting and Funnel Velocityenterprise only

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