Act-On Data Bridge

Fresh

by Act-On Software

bidirectional custom data integration via API and webhook connectorsMarketing ops and RevOps teams that need to pipe data from ERP, financial systems, or product platforms into Act-On for richer segmentation and personalizationFree tier

Custom data API connector that enables Act-On to send and receive data from any API- or webhook-enabled external system beyond standard CRM integrations.

Features

Automated Journey Builderall plansEmail Composer (Drag-and-Drop)all plansBehavioral Lead Scoringall plansPredictive Lead Scoring (AI)paid onlyAdaptive Send (AI send-time optimization)paid onlyAI Create (marketing copy generation)paid onlySubject Line Optimizerpaid onlyAgentic Data Analysis (natural language analytics queries)paid onlyTrue Open Bot Filteringall plansCRM Native Integration (Salesforce, Dynamics, NetSuite, SugarCRM, Zendesk)enterprise onlyData Bridge (custom API/webhook connector)paid onlyiPaaS Integration (Zapier, Integrately)all plansAccount-Based Marketing (ABM)enterprise onlyData Studio (BI export and reporting)enterprise onlyWebsite Visitor Trackingall plansSMS Marketing (native)paid onlySocial Media Publishing and Prospectingall plansDynamic Content and Personalization Tagsall plansA/B Testingall plansMulti-Factor Authentication (MFA)all plansProgressive Profiling (adaptive forms)all plansWebinar Integration (Zoom, GoToMeeting, Webex)all plansAttribution Reporting and Funnel Velocityenterprise only

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