CX Hub – Audience Center

Fresh

by ActionIQ

Self-service visual audience segmentation with boolean logic, predictive model integration, lookalike modeling, and warehouse-direct query executionEnterprise marketing analysts who are blocked by engineering queues when building campaign segments, needing self-service access to petabyte-scale warehouse dataFree tier

No-code visual audience builder that lets marketing teams create, size, overlap-analyze, and activate hyper-segmented audiences against the full customer profile without SQL or engineering support.

Features

HybridCompute Zero-Copy Architectureenterprise onlyNo-Code Visual Audience Builderenterprise onlyDrag-and-Drop Journey Orchestrationenterprise onlyReal-Time Event Streaming & Trigger Activationenterprise onlyML-Powered Identity Resolution (IdentityPlus / Identity Connect / Identity Edge)enterprise onlyLookalike Modeling & Predictive Audiencesenterprise onlyGenerative AI / Prompt-Based Audience Creationenterprise onlyAudience Overlap Analysisenterprise onlyHoldout Groups & A/B Lift Measuremententerprise onlyCustomer 360 Profile Dashboardenterprise onlyRole-Based Access Controls & Field-Level Permissionsenterprise onlyHIPAA / CCPA / GDPR Compliance Supportenterprise onlySOC 2 Type 2 Certificationenterprise onlyAudit Trails & Data Governance Controlsenterprise onlySnowflake / Databricks / Redshift / Teradata Native Connectorsenterprise only100+ Pre-Built Downstream Activation Connectorsenterprise onlyAWS Marketplace Availabilityenterprise onlyAnomaly Alerting & Variance Thresholdsenterprise onlyCross-Channel Journey Analyticsenterprise onlyFirst- and Third-Party ID Graph Stitchingenterprise only

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