CX Hub – Customer Data Platform (CDP)

Fresh

by ActionIQ

Composable CDP with zero-copy reverse ETL and federated query pushdown against cloud data warehousesEnterprise data and martech teams who need to activate customer data sitting in a warehouse without duplicating it into a proprietary CDP store, and without writing SQL for every marketing requestFree tier

Core data unification layer that ingests first-party customer data from any source, resolves identities, and builds a Customer 360 profile — deployable as fully managed, hybrid (HybridCompute), or warehouse-native (zero-copy) architectures on Snowflake, Databricks, Redshift, or Teradata.

Features

HybridCompute Zero-Copy Architectureenterprise onlyNo-Code Visual Audience Builderenterprise onlyDrag-and-Drop Journey Orchestrationenterprise onlyReal-Time Event Streaming & Trigger Activationenterprise onlyML-Powered Identity Resolution (IdentityPlus / Identity Connect / Identity Edge)enterprise onlyLookalike Modeling & Predictive Audiencesenterprise onlyGenerative AI / Prompt-Based Audience Creationenterprise onlyAudience Overlap Analysisenterprise onlyHoldout Groups & A/B Lift Measuremententerprise onlyCustomer 360 Profile Dashboardenterprise onlyRole-Based Access Controls & Field-Level Permissionsenterprise onlyHIPAA / CCPA / GDPR Compliance Supportenterprise onlySOC 2 Type 2 Certificationenterprise onlyAudit Trails & Data Governance Controlsenterprise onlySnowflake / Databricks / Redshift / Teradata Native Connectorsenterprise only100+ Pre-Built Downstream Activation Connectorsenterprise onlyAWS Marketplace Availabilityenterprise onlyAnomaly Alerting & Variance Thresholdsenterprise onlyCross-Channel Journey Analyticsenterprise onlyFirst- and Third-Party ID Graph Stitchingenterprise only

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