CXAI (CDP Agent)

betaFresh

by ActionIQ

Agentic AI layer over composable CDP for predictive audience generation, next-best-action decisioning, and AI-driven personalizationEnterprise marketing and CX teams wanting to use LLM-driven audience creation and AI-automated campaign triggers without building a separate AI data pipeline on top of their CDPFree tier

Post-acquisition AI capability layer under Uniphore branding that repositions ActionIQ's CDP as the data foundation for AI agents, adding predictive models, generative AI prompt-based audience building, and agentic CX automation — currently partially delayed per G2 reviewers.

Features

HybridCompute Zero-Copy Architectureenterprise onlyNo-Code Visual Audience Builderenterprise onlyDrag-and-Drop Journey Orchestrationenterprise onlyReal-Time Event Streaming & Trigger Activationenterprise onlyML-Powered Identity Resolution (IdentityPlus / Identity Connect / Identity Edge)enterprise onlyLookalike Modeling & Predictive Audiencesenterprise onlyGenerative AI / Prompt-Based Audience Creationenterprise onlyAudience Overlap Analysisenterprise onlyHoldout Groups & A/B Lift Measuremententerprise onlyCustomer 360 Profile Dashboardenterprise onlyRole-Based Access Controls & Field-Level Permissionsenterprise onlyHIPAA / CCPA / GDPR Compliance Supportenterprise onlySOC 2 Type 2 Certificationenterprise onlyAudit Trails & Data Governance Controlsenterprise onlySnowflake / Databricks / Redshift / Teradata Native Connectorsenterprise only100+ Pre-Built Downstream Activation Connectorsenterprise onlyAWS Marketplace Availabilityenterprise onlyAnomaly Alerting & Variance Thresholdsenterprise onlyCross-Channel Journey Analyticsenterprise onlyFirst- and Third-Party ID Graph Stitchingenterprise only

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