Active Intelligence

Fresh

by ActiveCampaign

LLM-powered conversational AI workspace with autonomous marketing agents for campaign creation, automation building, and analytics interpretationmarketers who lack time or technical depth to manually configure complex automations or analyze campaign data — enables solo operators and small teams to execute at scaleFree tier

System-wide AI engine composed of specialized agents that generate automations, campaign emails, audience segments, and performance insights from natural-language prompts within a conversational workspace.

Features

Visual Automation Builderall plansAutomation Steps per Flow (limited to 5 on Starter)paid onlyPredictive Sending (AI-optimized send time)paid onlyActive Intelligence Conversational Workspaceall plansActive Intelligence: Insights (campaign analytics via natural language)paid onlyAI Personalization Agent (Beta)paid onlyAI Brand Kitpaid onlyAdvanced Segmentationpaid onlyNatural Language Segment Builder (Segments Agent)paid onlyLanding Pagespaid onlyConditional Content in Emailspaid onlyA/B Testing (campaigns)paid onlyA/B Testing (automations)enterprise onlyRevenue Reporting / Attributionpaid onlyCustom Reporting (Add-on)paid onlySite & Event Trackingall plansEcommerce Integrations (Shopify, WooCommerce, BigCommerce)paid onlySalesforce Integrationenterprise onlyLinkedIn Matched Audiences Syncpaid only1,000+ Native Integrationsall plansDrag-and-Drop Email Designerall plansMulti-user Access (3 users on Pro, 5 on Enterprise)paid onlyDMARC Digestspaid onlyCustom Objectsenterprise onlyDedicated IP Addressenterprise onlyMCP Server (AI assistant integration)paid onlyFree Migration & Onboardingall plansAI Behavior Customization (brand voice config)paid only

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