Email Marketing & Automation

Fresh

by ActiveCampaign

event-driven email automation with visual workflow builder, contact segmentation, and behavioral triggersmarketing teams at SMBs and agencies who need to send personalized, behavior-triggered email sequences without dedicated engineering supportFree tier

Visual automation builder and email campaign tool supporting newsletters, drip sequences, behavioral triggers, A/B testing, segmentation, and multi-step workflows across Starter, Plus, Pro, and Enterprise tiers.

Features

Visual Automation Builderall plansAutomation Steps per Flow (limited to 5 on Starter)paid onlyPredictive Sending (AI-optimized send time)paid onlyActive Intelligence Conversational Workspaceall plansActive Intelligence: Insights (campaign analytics via natural language)paid onlyAI Personalization Agent (Beta)paid onlyAI Brand Kitpaid onlyAdvanced Segmentationpaid onlyNatural Language Segment Builder (Segments Agent)paid onlyLanding Pagespaid onlyConditional Content in Emailspaid onlyA/B Testing (campaigns)paid onlyA/B Testing (automations)enterprise onlyRevenue Reporting / Attributionpaid onlyCustom Reporting (Add-on)paid onlySite & Event Trackingall plansEcommerce Integrations (Shopify, WooCommerce, BigCommerce)paid onlySalesforce Integrationenterprise onlyLinkedIn Matched Audiences Syncpaid only1,000+ Native Integrationsall plansDrag-and-Drop Email Designerall plansMulti-user Access (3 users on Pro, 5 on Enterprise)paid onlyDMARC Digestspaid onlyCustom Objectsenterprise onlyDedicated IP Addressenterprise onlyMCP Server (AI assistant integration)paid onlyFree Migration & Onboardingall plansAI Behavior Customization (brand voice config)paid only

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