WhatsApp Messaging

Fresh

by ActiveCampaign

WhatsApp Business API automation with chatbot flows, broadcast messaging, two-way inbox, and native integration into cross-channel automationsmarketing and support teams in markets with high WhatsApp penetration who want to run automated messaging campaigns and manage conversations without a separate toolFree tier

Native WhatsApp automation and campaign tool (launched July 2025 via Hilos acquisition) with Core, Advanced, and Premium plans billed per WhatsApp contact, supporting chatbots, broadcasts, and a team inbox.

Features

Visual Automation Builderall plansAutomation Steps per Flow (limited to 5 on Starter)paid onlyPredictive Sending (AI-optimized send time)paid onlyActive Intelligence Conversational Workspaceall plansActive Intelligence: Insights (campaign analytics via natural language)paid onlyAI Personalization Agent (Beta)paid onlyAI Brand Kitpaid onlyAdvanced Segmentationpaid onlyNatural Language Segment Builder (Segments Agent)paid onlyLanding Pagespaid onlyConditional Content in Emailspaid onlyA/B Testing (campaigns)paid onlyA/B Testing (automations)enterprise onlyRevenue Reporting / Attributionpaid onlyCustom Reporting (Add-on)paid onlySite & Event Trackingall plansEcommerce Integrations (Shopify, WooCommerce, BigCommerce)paid onlySalesforce Integrationenterprise onlyLinkedIn Matched Audiences Syncpaid only1,000+ Native Integrationsall plansDrag-and-Drop Email Designerall plansMulti-user Access (3 users on Pro, 5 on Enterprise)paid onlyDMARC Digestspaid onlyCustom Objectsenterprise onlyDedicated IP Addressenterprise onlyMCP Server (AI assistant integration)paid onlyFree Migration & Onboardingall plansAI Behavior Customization (brand voice config)paid only

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